Rusty Meadows
Reveal is using futuristic technology to help creators and brands connect with their communities. Our first product is an interactive video platform for DTC makers and creators.
Paloma is a collaborative studio creating physical and digital products for growing brands. We work across various media to create fun and memorable experiences.
Down to Shop was "QVC for Gen Z" - a live shopping channel, completely reimagined for a young audience. Down to Shop created video content to introduce and sell up and coming product brands while developing in-house characters & IP. We regularly brought in thousands of viewers during livestreams, sold tens of thousands of products from various brands, and cultivated a cult following for our homegrown, on-screen characters. I was responsible for selecting, purchasing, merchandising, and marketing everything Down to Shop sold.
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Nearly Impossible was a resource for physical product makers who build strong brands and grow successful businesses. Our event helped product makers develop compelling brand strategies and gave them the skills and connections they needed to succeed. Through this event, I was lucky to work with some of the world’s best product and retail companies including West Elm, Kate Spade, Warby Parker, Everlane, Baggu, The MoMA Design Store, Heath Ceramics, and more. I founded and ran Nearly Impossible with the talented Lauren O'Neill.
Roman & Williams GUILD is a mixed retail, restaurant, and event concept in SOHO New York. The GUILD is a destination to buy furniture and home items that were designed by the award-winning interior designers at Roman and Williams as part of various client design projects. La Mercerie, an all-day café serving amazing french dishes and pastries, features a dinner menu where you can purchase any of the items used in the service of your meal - Do you love those forks? You can add a set of 12 to-go! My team and I were responsible for all company branding and marketing, corporate and retail technology, product logistics and operations, and retail build-out.
Lumi makes tools that simplify the complex workflows, data, and language of packaging, so that brands and manufacturers can work better together.
Tattly makes temporary tattoos, designed by professional artists who get a cut of every sale.
Quarterly was an early subscription service that let you subscribe to receive themed shipments in the mail from influential contributors every three months.
Deeply Superficial was an exhibition on Andy Warhol that I helped curate as part of my thesis in college. The exhibition offered insights into the way Warhol applied the mass-media aesthetic of serial repetition to the representation of “celebrity,” and revealed how he brought film, photography, and painting together in a fascinating and radical experience. The show featured hundreds of original Warhol Polaroid portraits, dozens of Screen Test films, and temporary loans from the Museum of Modern Art and other institutions.
